What You DON’T Need To Start A Business

November 6, 2023

I'm Amy! I'm a small business educator who got hooked on entrepreneurship after starting a cleaning business in college. Since my Clorox days, I've built many businesses. I've sold businesses. And I've helped small business owners do the same.


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What You DON'T Need To Start That Business




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What Isn’t Needed When Starting A Business

When starting a business, it’s easy to blur the lines between what you need when you’re just starting out and what you want to incorporate into your business as it grows. We often start out business with grand visions, seeing our businesses as they grow successful. However, when we use this vision as a starting point, we run the risk of never truly reaching success.

Inside this episode, I am walking you through 6 things that you truly aren’t needed when you’re at the starting line. Theses are 6 things we usually desire as business owners. However, we want to focus on what isn’t needed when starting a business so as to not run the risk of never starting.

Why Start Simple

When starting a business, there are only 3 things you should truly focus on. Creating an offer. Giving that offer an internet home. And building an audience for your offer. Learn more about the basic business toolbox here.

We want to simplify the starting point as much as possible. We do this for a few reasons. However, the most important reason is to ensure we actually start. When we overcomplicate our businesses (especially at the beginning) we can burn ourselves out even before creating out first $1.

Starting simple, by focusing on these 3 pillars of success, allows our businesses to truly get off the ground. Start simple, get fancy later. Earn income in-between!

6 Items You Don’t Need Right Away

It’s easy to want your business to look and feel like a million dollars at the beginning. Or even at launch. However, it takes time to grow our businesses. But that doesn’t mean success needs to wait. You can have a very successful business from the start by focusing on your basic toolbox for starting a business.

However, there are 6 items that you truly do not need right away in order to reach success. And we are going to review each one.

6 Things You Do Not Need To Start A Business:

  • Professional branding (logos, color palettes, professional photos)
  • A full website
  • Multiple Offers
  • Assurance that your offer is perfect
  • A full time schedule
  • Significant capital

Professional Branding

No matter how badly you want to look professional, you do not need professional branding at the beginning of your business. Your business will evolve and shift drastically in the first year. Therefore, you want to invest in branding when your business is earning income and you’re more familiar with your business.

Use tools like Canva to create your logo and brand colors. DIY branding is more than enough to begin earning income. And won’t leave you in the red before you even get started.

A Full Website

Another item not needed to start your business, a full website. Your offer does need an internet home. However you do not need a full website with all of the fancy bells and whistles. You can substitute this with just a landing page, like these templates from Tonic Site Shop. Or just a checkout page using ThriveCart if you’re selling digital products or courses.

If you do already have a website, focus on only the main pages first. These are your homepage, services page, about page, and contact page. Everything else can build over time as your business focuses on getting off the ground.

When it is time to create your website, see how website templates are the easiest way to do it!

Multiple Offers

When talking about what isn’t needed when starting a business, multiple offers are also high on the list. You do not need more than one offer to start your business. In fact, it is best to start your business with 1 offer (or at least as few variations as possible).

By starting your business with one offer you can grow to understand your client’s journey. Perhaps by selling your first offer, you begin to realize what your second offer will be. Seeing the full client journey, and what is truly needed from our audience, is hard to all at once at the beginning.

Assurance That Your Offer Is Perfect

Oftentimes business offers will prolong launching their business because they want their offer to be perfect. They see room for improvement and continue to tweak over and over without launching.

The fact is, we won’t truly be able to put our offer to the test until we sell it. Only when we sell our offers we fully see what is working and what is not. Perfection does not exist. And quality improvement can only come to it’s full potential after your business is running.

A Full Time Schedule

Another thing not needed to start your business is a full-time schedule. Even though creating a business takes time, energy, and lots of effort; we do not need a full time schedule to make it happen.

Use the pockets of time you have to work on the true needle movers inside your business. These are the absolute top priorities for your business. And remember to reference your basic toolbox for starting a business. This will help give you tunnel vision and create an action plan.

Significant Capital

You do not need significant capital, or a lot of money, to start your business. There are so many businesses that you can create for free or less than $100. Explore 500 Business Ideas right here to find several businesses you can start for little to no money down.

If your business does have an investment cost, see if there are any smaller steps you can execute and monetize first. Use these smaller steps to earn income and snowball that income into your larger vision.

What You Need When Just Starting Your Business

It’s not always easy to see what isn’t needed when starting a business. Especially when we have visions and goals for how our businesses will one day operate. However, the most important thing is that they first get off the ground and begin earning income. After that, we can elevate our businesses to the next level.

When you are just starting your business, all you need to focus on are three things. Creating your offer. Giving your offer an internet home. And building an audience for that offer. You can learn more about these 3 pillars of success by exploring Off The Ground In 12 Weeks.

How To Get Started Today

If you are starting a business, the best thing you can do is focus on the things that truly matter. I like to think about the path of least resistance between right now and earning that first $1.

Examine this path for yourself to see what should and what should not be included. It’s so important that we see our businesses truly start. It’s from here that we gain momentum that carries us into the next stages of reaching our business goals.

If you are looking to simplify starting your business, explore my basic toolbox for starting a business here for free. This will walk you through the 3 things you truly need in order to simply start.

And if you’re looking for further assistance in starting your business, explore Off The Ground In 12 Weeks. This is an organized and step-by-step blueprint for aspiring business owners looking to create their signature offer, place that offer online, and attract the right audience.

I'm Amy Schmidt

Hi there!

I'm a small business cheerleader, strategist, and course creator who loves seeing others earn income in unconventional ways. I started a cleaning business in college and have side hustled since, selling my latest part-time business for $151,000.

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I'm Amy Schmidt, your new business strategist!

I'm a small business development and sales strategist who loves seeing others earn income in unconventional ways. I started a cleaning business in college and have side hustled since, selling my latest part-time business for $151,000

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