Side Checks Podcast

Website Copy That Sets Boundaries With On-Brand Messaging

April 19, 2023

I'm Amy! I'm a small business educator who got hooked on entrepreneurship after starting a cleaning business in college. Since my Clorox days, I've built many businesses. I've sold businesses. And I've helped small business owners do the same.


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How Strong Website Copy Can Set Boundaries

There are so many important aspects of creating and running a side hustle. When you’re ready to launch that idea, you may dive into product development or marketing. However, there is one major pillar that is often overlooked. And that is copywriting. Your website copy not only is a strong tool for promoting your business and finding customers. Website copy also sets boundaries and expectations when it comes to your business.

Lauren From Salted Pages

Lauren Kutschke is the dog-loving founder of Salted Pages, an SEO copywriting agency for brands from coast to coast, and across the ocean too. With conversion-focused website copywriting services, SEO blog posts and brand messaging, she writes the content her clients use to generate leads and stand out from competitors. She believes in making waves in your life, and in your business.

Salted Pages started as a side hustle. Today, Lauren runs Salted Pages full-time. Or at least when she’s not traveling the world with her husband or spending sweet times with her pup. Lauren believes in building a business that allows for freedom. And that your copywriting can help communicate this balance.

The Super Powers of Copywriting

Throughout the episode, I ask Lauren if she can refer to a few superpowers of copywriting. Copywriting can be so much more powerful if we allow it. And its efforts can stretch further. One of these efforts is boundary setting. This is something Lauren and her team refers to as positive boundaries. This allows copywriting to communicate windows of time the lead can expect to hear back. As well as paint a picture of why the company has a communication lead time.

Another copywriting superpower Lauren mentions is the ability to add flavor to the writing. Although copywriting can be a fantastic tool for setting boundaries within your business, it’s also an opportunity to add unique, on-brand messaging. This is the ability to add a little bit more flavor to your words, enhancing the overall brand experience and stand out for competition.

How Copy Can Save Marketing Costs

Another benefit of powerful website copy is how it can oftentimes save on marketing costs. When entrepreneurs start a business, a lot of times their efforts go directly toward product development or branding. However, having a strong website copy can actually “kill two birds with one stone” if done right.

Lauren mentions that beautiful imagery isn’t quite enough. Or if it’s only backed by words that don’t resonate, oftentimes there isn’t a conversion. This is why copywriting is so important and how it can save on marketing costs. When your copywriting is designed to promote and convert your audience, your marketing materials don’t need to do all of the heavy lifting.

Setting Boundaries With Copy

Lauren mentions that Salted Pages is a company built around freedom, not a company that gives freedom when possible. Lauren loves taking vacations throughout the year, traveling, and seeing the world with her husband. Therefore, she believes that copywriting can help not just herself, but other companies set boundaries and exceptions. Below are some tips for your website copy that sets boundaries within your business.

Tips for setting boundaries with website copy:

  • Include an expected time frame you will respond on your contact form
  • State the reasoning for the time frame above (infuse on-brand messaging!)
  • Automatic email replies
  • Communicate clearly when and how you respond throughout projects
  • Schedule email responses instead of sending them around the clock
  • Determine what your boundaries look like

How Side Hustlers Can Approach Website Copy

As a side hustler, your website copy is extremely important. Not just for promoting your products and services, but to illustrate how your business operates. This can attract the right type of clients to your business and repeal clients who aren’t a great fit.

And when creating website copy, it’s important that is sets the proper boundaries for your business. This may look like communicating the time frame, scope of work, etc. This combined with a powerful SEO strategy, and brand messaging will turn your side hustle into a lead-gaining machine.

To connect with Lauren further, visit or you can follow her on Instagram at @saltedpages. And if you’re looking to get started on your website copy, you can shop Salted Pages templates here and use coupon code SIDECHECKS for 10% off your entire order.

Are you and your spouse looking for a creative side hustle idea? I have 97 of them! Check out my Free 97 Creative (and profitable) Side Hustle Ideas right here! This list is way better than what you’ll find when you Google search….

I'm Amy Schmidt

Hi there!

I'm a small business cheerleader, strategist, and course creator who loves seeing others earn income in unconventional ways. I started a cleaning business in college and have side hustled since, selling my latest part-time business for $151,000.


I'm Amy Schmidt, your new business strategist!

I'm a small business development and sales strategist who loves seeing others earn income in unconventional ways. I started a cleaning business in college and have side hustled since, selling my latest part-time business for $151,000

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