Side Checks Podcast

Simplifying Your Marketing Strategy

May 17, 2023

I'm Amy! I'm a small business educator who got hooked on entrepreneurship after starting a cleaning business in college. Since my Clorox days, I've built many businesses. I've sold businesses. And I've helped small business owners do the same.


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Amanda Warfield is on Side Checks Podcast sharing her secret behind creating simple content marketing strategy that earns more income.

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A Simple Approach To Content Marketing Strategy

Running a successful business doesn’t need to be complicated. And my next guest completely agrees. In this episode, Amanda Warfield is sharing how your marketing strategy can be simple and how it can work! This episode covers so many amazing topics including batch working, goal setting, and how to set your marketing efforts on autopilot!

Amanda Warfield and Chasing Simple

Amanda is a simplicity-focused content marketing and launch strategist, soon to be author, and host of Chasing Simple – a podcast to help creative entrepreneurs uncomplicate their business and marketing.

She traded in her classroom lesson plans for educating creative entrepreneurs on sustainably fitting content marketing into their business without it taking over their business – so that they have time to move the needle in their business, take time off, and live the life they dreamed about when they first started their own business.

Now a two-time business owner, she spends her time helping 1:1 clients creating content marketing plans and teaching her students to batch their content so that they have time to move the needle in their business and find work/life balance.

If her nose isn’t in a book, you can find Amanda annoying her husband by slipping Disney into every conversation, or forcing her cats to snuggle.

What Simplifying Your Marketing Looks Like

In this episode, Amanda shares the reality of what simplifying your marketing strategy can look like. She mentions removing the fluff from marking and focusing it around your business goals instead.

When you have a clear, simple content marketing strategy your business becomes easier to manage and easier to sustain. And as side hustlers or anyone running a part-time business, this is even better.

A simple marketing strategy can become much more effective due to clear messaging and consistency. In return, this is visible throughout your business and felt from an end-user perspective. When you can better market your business, you can better attract the right audience your way to begin earning more income.

Creating Content Around Revenue Goals

One thing that Amanda and I share within this episode is our love of managing business around our goal. Without knowing the goal of your business, you begin to create content just to create it.

However, when you understand your goal and make it specific, you can then build out your content around your goal. And if you’re not familiar with my belief, your goal should always be tied to income. Check out this episode of Side Checks where I break down this idea further.

You can create a simple marketing strategy that begins to earn more income and become easier to manage when it is built around your goal. You can create better content and have clear confident messaging around that content, pointing back to your paid offer.

Batch Working

One of Amanda’s favorite tools for creating a simple marketing strategy is batch work. Batch working is the process of completing the same tasks for an upcoming longer period of time, all in one session.

For example, you may batch-work social media captions for an entire month by sitting down and working on them for an hour. You can apply this concept to many areas of your business.

The goal of batch working is to save time by completing similar tasks back to back versus completing the same tasks each week. Amanda shares that batch working can be a huge part of simplifying your marketing. This is because it helps you to simplify your schedule and never work under haste but under abundance.

Women In Business

Another topic that Amanda and I cover in this episode is how to operate your business according to your own natural body. As women, we operate on a 28-day cycle. Therefore running a business is never an easy feat.

Some weeks, you may be able to accomplish twice as much as you did before. The extremes high and lows can make it difficult to truly manage a schedule and know how to optimize your natural energy levels.

If you are woman struggling to optimize your body around your business, begin tracking your energy each day. This can help identify trends of natural high-energy and low-energy times. You can download my free Side Hustler Business Planner right here and there are pages to help you do this!

Resources Mentioned

To connect with Amanda more you can visit her website at Amanda has a plethora of information when it comes to creating a simple marketing strategy. She believes that business should not be complicated and that it should work for you.

You can also tune into her podcast Chasing Simple. This is a weekly content marketing podcast focused on simplifying your content marketing, launches, and business.

Amanda also launches her first book on 07/26/23. Click the link right here to grab a copy of her book Chasing Simple Marketing as soon as it’s available.

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I'm Amy Schmidt

Hi there!

I'm a small business cheerleader, strategist, and course creator who loves seeing others earn income in unconventional ways. I started a cleaning business in college and have side hustled since, selling my latest part-time business for $151,000.


I'm Amy Schmidt, your new business strategist!

I'm a small business development and sales strategist who loves seeing others earn income in unconventional ways. I started a cleaning business in college and have side hustled since, selling my latest part-time business for $151,000

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