Send Emails People Will Actually Want to Open With this Must-Have Tool

October 20, 2023

I'm Amy! I'm a small business educator who got hooked on entrepreneurship after starting a cleaning business in college. Since my Clorox days, I've built many businesses. I've sold businesses. And I've helped small business owners do the same.


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Learn why email marketing for small businesses is the key to success and the #1 tool you can use to get started today.

Email Marketing For Small Businesses

Email marketing is a small business growth strategy for building and nurturing a true audience. Through email marketing you can connect with individuals who share interest in your content. This leads you to building a community of people you can serve and eventually sell to.

When it comes to email marketing for small businesses, there is one tool that I trust to do it all. Flodesk is the fastest growing email marketing platform helping small business owners design emails people love to get.

From stunning email templates to immersive forms, Flodesk makes it easy for beginners and experts alike to build their email lists, engage their audiences and convert subscribers into customers—all without a website. Save 50% off your first year of Flodesk right here.

How Emails Outperform Social Media

According to this article on, 81% of B2B marketers say their most used form of content marketing is email newsletters. This means that the most effective way to naturally show up in front of your ideal audience (that eventually leads to income) is through your inbox.

With email marketing, you get to passively promote your products and services. You can passively create a higher level of customer service. Plus email marketing allows your side hustle to make a strong impression for who you are, what you do, and who you do it for.

What Is An Email Service Provider

An email service provider is a tool you will use inside your business to collect email address and send email newsletters on a regular basis.

You will use your email service provider to send automated workflow emails, like a welcome sequence or a sales sequence. As well as regular newsletters to your entire list.

An email service provider is not a CRM, or a customer relationship management platform. Although your CRM can send emails to clients, you will not use it for email marketing. Learn more about CRM’s here.

The Power of Flodesk

Flodesk is my email service provider and my #1 tool for email marketing inside my business.

Who is Flodesk for? Anyone looking to send awesome emails. Members are primarily small business owners and creators like: artists, authors, attorneys, bloggers, brick and mortar shops, business and life coaches, marketing consultants, ecommerce shops, fitness professionals, graphic designers, photographers, wedding industry professionals + more!

With Flodesk, members are never penalized for successfully growing their lists. Subscriptions are $38/month for unlimited email sends, unlimited subscribers and unlimited access to all features. Get 50% off your first year with my link.

With Flodesk, you can:

  • Create opt-in forms for people to join your email list
  • Allow people to sign up and download your free offers
  • Build automated workflows
  • Give new subscribers a grand welcome to your business
  • Create, schedule, and send weekly emails to your list
  • Create beautiful drag and drop emails with done-for-you templates
email marketing for small businesses

Create Forms To Build Your Audience

With Flodesk, you can create forms where individuals can join your email list. A form can simply add them to the list. Or you can incentive a form by promising to send them a free offer, also known as a lead magnet, once they join the list. Click here to learn more about lead magnets and create your first one for free.

There are three types of forms:

  • An inline form – this form is imbedded inside your website
  • A pop-up form – this form can pop-up on any page or blog post
  • A full-page form – this is a webpage featuring on the form

To begin growing your audience, forms will be your first stop. When you create a form (either form listed above) you will also assign that form a segment.

This means you are telling Flodesk anytime someone fills out this form, they join this segment.

Build Automated Workflows

After your forms are created and they have an assigned segment, you will be able to utilize the next amazing feature inside Flodesk, workflows.

The workflow feature inside Flodesk is an automated design. You are able to create a workflow that begins with a trigger. For example, when someone joins “SEGMENT A”, the workflow will begin.

You can use workflows for:

  • Sending your free lead magnets immediately
  • Welcoming new subscribers
  • Creating an automated sales funnel from your free offer to your paid offer

Send Beautiful Email Newsletters

Email marketing for small businesses is proving to be a powerful tool that isn’t going away. So much like 81% of B2B businesses are using email newsletters are their main marketing tool.

With that being said, creating a stunning email that people enjoy opening can be a game changer for your business growth. Flodesk has dozens of email designs to choose from, customize, and send your audience.

If you stare at a blinking cursor and sometimes don’t know what to say inside your email newsletters, these templates will help!

The Flodesk Design Element

Want to look like you have an entire marketing team crafting and coding your every email? Look no further! The intuitive drag-and-drop email builder allows you to customize emails quickly, while Flodesk’s unparalleled email and form template gallery helps you elevate your brand.

With Flodesk, you can also upload your business logo and brand colors. That way they are at your finger tips when you create each email.

email marketing for small businesses

Drag and Drop Email Campaigns

While Flodesk’s curated designs are a big differentiator, their proprietary Layout blocks truly set them apart from the competition. Layouts help you create custom graphics, design collages and sign off every email with a specialty script font signature right within the email builder—no third- party design software needed.

Once emails are sent, Layout blocks render in a special way to ensure they’ll look great on any device in any inbox.

How To Get Started Today

Email marketing is such a powerful tool for small businesses. If you are ready to start your email list, grow your audience, and send them beautiful content each week that they are excited to open, explore Flodesk today and save 50% off your entire first year.

Is your business not off the ground yet? Or do you not currently have an offer? No problem at all! Explore my strategy here to use email marketing for growing an audience before you have an offer. I have a 30-day plan that will teach you how you can use this audience to actually determine your paid offer.

I'm Amy Schmidt

Hi there!

I'm a small business cheerleader, strategist, and course creator who loves seeing others earn income in unconventional ways. I started a cleaning business in college and have side hustled since, selling my latest part-time business for $151,000.

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I'm Amy Schmidt, your new business strategist!

I'm a small business development and sales strategist who loves seeing others earn income in unconventional ways. I started a cleaning business in college and have side hustled since, selling my latest part-time business for $151,000

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