pressure from side hustling

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Experiencing Pressure From Side Hustling

In this episode, I am chatting with my good friend Sarah all about the positive and negative pressure from side hustling. Sarah shares her experience navigating the corporate world and applying her skill sets within entrepreneurship. In this episode we discuss working as a long term contractor as a way to elevate entrepreneurial pressure, lean into marketing that feeds us versus draining us, and the power of sales pages.

Sarah Guilliot of Sarah Design Agency

Sarah is a Launch Strategist with 20+ years experience in User Experience (UX). She’s created hundreds of sales pages, complex site architecture, and high profile advertising campaigns for big tech corporations such as Microsoft, GoDaddy, and T-Mobile. She currently runs her business at www.sarahdesign.com where she provides services and training for entrepreneurs who want to launch an online course, group program or membership.

“User experience is all about putting yourself in the shoes of people engaging with your content”

Sarah Guilliot

Exploration Within Entrepreneurship

Sarah discusses the many side hustles that she has been interested in. And like a lot of us, she has explored many varieties of entrepreneurship. In this episode, Sarah states how important it is for entrepreneurs to explore different business models.

Through this, we can truly find “our thing” and what checks our professional boxes. A lot of times, it’s through exploring career paths, that we even discover what our boxes are. A few side hustles Sarah mentions are Etsy shop owner and digital template shop.

Pressure From Side Hustling

Something that I love about this episode is the constant theme of pressure. Sarah mentions how applying her skillsets toward working for a third-party company versus only pursuing her business allowed her to stop living under so much pressure.

Positive pressure from side hustling can look like the needed force being motivation. Challenging yourself, like Sarah mentioned, to show up for your business can begin to move the needle.

“It’s okay if you have to shift to something you didn’t plan for”

Sarah Guilliot

Applying Your Skillsets

One thing I love about this conversation is Sarah’s transparency about her career needing to pivot within a season of life. She mentions that there can a time when she needed to take her hands off the steering of her business and instead consider more contract-based work.

Sarah shares the story of how she landed her current long-term retainer position through a third-party company with her email list! It was by sharing her content and tips within her industry that Sarah connected with her current employer. How amazing is that!

Another thing Sarah mentions about this is the employer support she receives. For example, Sarah mentions that the company she works for part-time is in full support of her business. The company also employees other business owners. This is somewhat rare for entrepreneurs to experience.

Sales Page Design and User Experience

Sarah is an expert in Sales Page design and helps course owners create an experience that sells. She walks us through how your sales page should flow and provides tips on how it can convert. One tip that Sarah provides is to avoid creating a sales page too long. Keep is simple and remove any excess pressure.

“There are a lot of sales pages that are super long. And it can be exhausting. A shorter sales page can take the pressure off”

Sarah Guilliot

Sarah also challenges us to view our sales page (or anything within our business) from the perspective of the user. Through this, we begin to create a user experience. One example of this she provides is considering mobile view, load time of images, links, etc.

Resources

You can connect with Sarah right here for more information on professional web design, copywriting, and strategic experience. You can also sign up for Sarah’s Free 5-Day Sales Page Challenge. This challenge will walk you through gathering your assets and info to write a simple, but effective, sales page, AND give you some design tips along the way.

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