Side Checks Podcast

Business Branding with Anna Bullock

June 14, 2023

I'm AMY!

Hello! I’m Amy and I love helping ambitious people turn their big ideas into sustainable and enriching side hustles. I'm also a blogger, podcaster, food photographer, niche strategist, and business coach.


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Dive into business branding and what it means for side hustlers on this episode of Side Checks podcast with Anna Bullock.

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What Business Branding Means For Your Side Hustle

On this episode of Side Checks, I am talking with Anna Bullock all about branding. We are discussing what business branding really is and what this means for side hustlers. A lot of time when creating a business, we dive head first into branding.

However, Anna brings such a refreshing point of view to the table. In this episode, Anna shares how to naturally lean into your branding creation without it absorbing too much time. And by doing so, we end up creating a more organic brand that shows up for our business.

Anna Katherine Creative

Anna is the owner and creative dealer at Anna Katherine Creative, an independent, full-service branding & photography studio dealing in iconic, strategy-led visual identities for non-conformists & killer creative businesses.

Her passion & vision consists of connecting with and creating for creative business owners with BIG dreams to help them strategically, confidently, and consistently show up, market themselves and stand out in a way that empowers them to do what they were destined to do and get their dream audience on board instantly with heart-lead visuals that don’t just close the deal but resonate deeply and create life-long fans.

What Your Brand Is And How It Shows Up In Your Business

One thing that I love about this episode is how Anna talks about branding. She mentions branding is way more than a color palette and font selections.

Instead, branding is how we can put our business on display and retrieve an emotion and/or action from our audience. This type of branding isn’t just more effective, it’s more lucrative.

I ask Anna how branding can serve our business. And she explains it’s all in the way branding shows up for our business. By this, we are talking about cohesiveness and creating the ultimate audience experience through our branding.

Law of Attraction vs. Strategy

As a side hustle business coach, one thing I am so curious about from brand experts is their take on the law of attraction. I ask Anna is she sees branding more as law of attraction or strategy. And I love her answer!

Anna paints a picture of both of these concepts colliding together. When we approach our branding through what naturally feels like us, we are actually leading with strategy.

Creating a brand more natural to us can attract our ideal audience. Rather than creating a brand for them, we create a brand that feels like us and attracts those wanting to learn more.

When Should Branding Begin?

I see so many side hustlers start their businesses by starting their branding. And although branding is important, it is a piece of business that naturally evolves as the work does.

And according to Anna, branding shouldn’t be the top priority at the beginning either. Instead, Anna gives us great tips on how to look like a professional brand while growing our business instead of diving into resources to create a brand first.

This looks like cohesiveness with a color palette, a handful of beautiful images, and consistent brand messaging throughout. This recipe can deliver your business to success before investing in brand assets like professional design or photography.


For more questions on branding, you can explore more from Anna Katherine Creative right here! Anna offers professional (and beautiful) branding services, web design, and photography. She is the full package when you are ready to take that branding to the next level!

Anna can also offer you a free brand audit! Simply send her a DM on Instagram with the code “SIDECHECKS” to get started! This audit is completely free to Side Checks listeners and can provide amazing tips and encouragement on how to up-level your branding.

Ready to GROW your audience, get MORE leads, and make more SALES? It all starts with a beefy lead magnet. Download my Free Lead Magnet Workbook right here. I’m giving you a step-by-step process for building your best lead magnet yet and my personal Canva templates to get started.

Do you have an amazing business that's just waiting for the right audience to come along? Let me help you find them! Download my Free Lead Magnet Workbook right here!

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I'm Amy Schmidt

I’m a blogger, podcaster, food photographer, niche strategist, and expert side hustle developer. Needless to say, I walk the walk when it comes to building and scaling non-traditional businesses! 

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