Email Marketing

30 Nurture Email Prompt Ideas

November 3, 2023

I'm Amy! I'm a small business educator who got hooked on entrepreneurship after starting a cleaning business in college. Since my Clorox days, I've built many businesses. I've sold businesses. And I've helped small business owners do the same.


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Explore these 30 nurture email prompt ideas that will lead you to build a know-like-and-trust relationship instantly with your inbox!

What are Nurture Email Prompt Ideas

Nurture emails are emails we send to our list that foster a relationship between us and the subscriber. They are not mean to sell anything but to provide value instead. However, the issue is, not everyone knows how to start this inbox conversation. That is why I am giving you 30 nurture email prompt ideas to get started.

If you are new to email marketing, click here to begin learning my best email marketing practices. An engaged email list is invaluable to your business. It is also the #1 strategy I use for both starting and scaling any small business.

The first step you will want to take is to sign up for an email service provider. This is a tool you will use to send off your free downloads automatically and send emails (like nurture emails!) to your subscribers on a regular basis. Sign up for Flodesk here and save 50% your entire first year.

The Different Types of Emails

There are a variety of different types of emails you will send your list. Some will be automatic while others you will schedule to send over time. Here is a brief summary of the different types of emails you will send to subscribers.

  • Opt-In Emails: these are emails that automatically deliver after someone signs up for a free resource from you. This email will link to the free download or have it attached.
  • Welcome Sequence Emails: these are emails that out automatically after a new subscriber joins your list. The goal of these emails is to introduce your business, what you do, and to provide a warm welcome.
  • Sales Sequence Emails: these are emails that automatically send after you create a sales funnel from a free resource to a paid offer. These emails are meant to sell an offer to the subscriber.
  • Nurture Emails: these are emails that you regularly send your list to foster a relationship. These are not meant for selling but for building a know-like-and-trust factor instead. These are scheduled, they do not automatically send.
  • Sales Emails: these are emails you will write and send to your list when you are actively promoting a sale like Black Friday or the 4th of July. They are meant to promote and sell your current promotion. These are scheduled, they do not automatically send.

How Often Should You Be Emailing (Nurturing) Your List

Nurture emails are meant to foster a relationship with your email list. It is important that we build a relationship inside the inbox, and not just on social media; because the inbox is where we want to sell.

We don’t want to rely on social media to be our selling platform. This is not a platform we own. Therefore we cannot control who sees what content.

Email marketing on the other hand is a platform we own and we do have more control over showing up inside subscribers’ inboxes with important value. Even more so when we are actively promoting and selling our products and services.

Nurture emails are vastly important because they A) train our subscribers that when they see emails from us, they know we are delivering value, and B) they serve our subscribers well which makes selling a lot easier and more natural.

Every business is different and will have a different email strategy depending on the offer you sell. However, you should be emailing your list at least once per week. I recommend emailing your list 1-3 times per week on a regular basis (when you are not actively promoting something).

3 Types of Nurture Emails

There are multiple ways we can nurture our email list. When we nurture our subscribers, we are providing value while building a relationship.

There are 3 types of nurture emails:

  • Serving – providing additional value or education for their journey
  • Poll – asking them questions about their journey
  • Personal – sharing about your own journey

Read more on each type below. Your email marketing strategy will vary depending on your business. However, you should be sending nurture emails more than any other type of email. Therefore, mix it up and play around with different ways you can grow and connect with your inbox.

How To Use These Prompts

Building an engaged email list is a game changer when it comes to business. And connecting with subscribers is a must. We want them to receive emails from someone they care about. And we don’t want to become just another person junking up their inbox.

Therefore when it comes to building relationships, we must nurture our list and do so on a regular basis. Here are 30 nurture email prompt ideas I have that you can start using today.

These should serve as a starting point for what to include inside the email. They are not subject lines or swipe copy. Instead use them as idea boosters to get the creative juices rolling.

Serving – Provide value

Serving emails are a great way to nurture your list. They provide value and further educate your subscribers on your industry.

If you have long-form content (like blog posts or podcast episodes), you can link to these resources inside your nurture emails. This is a great way to continue to educate your subscribers for free.

When we write serving emails, we want to focus on the subscriber. Be sure to provide value for them rather than focusing on what you have done. Share tips, tricks, and secrets, and make your emails a true learning experience.

  1. Here are my best tips for solving THIS.
  2. Here’s a tip for (blank) and a link to my blog post (or other long-form content) mentioning it further.
  3. Stories and/or case studies from past clients.
  4. Top 3 things to avoid if you want THIS TRANSFORMATION.
  5. How I overcame THIS and how you can too.
  6. THESE are the most asked questions I get and my answers.
  7. How to prepare for THIS and what you should know.
  8. My favorite (quantity) products for THIS.
  9. Top mistakes I see with clients/customers and how to correct them.
  10. Upcoming dates you should know!
  11. THESE podcast episodes can help if you struggle with THIS.
  12. My How-To tutorial for THIS.
  13. BLANK tips for when you’re at the starting line
  14. THIS is how you know you’ve made progress.
  15. Common downfalls and how to recover.
  16. Share links to your most consumed content and why people find it helpful.
  17. Giveaway! Host a giveaway inside your inbox for a special occasion.

Poll – Ask your list all the questions

Creating poll emails is a great way to nurture your inbox. When you poll your subscribers, you are hyper-focusing on them while collecting important date.

There is no better way to truly understand your subscriber than from their own words. Use your emails are an opportunity to ask them more about their biggest struggles. Collect and save these responses. You may even notice how using their words inside your messaging helps you connect faster with other clients.

Plus, when we take the time to truly learn about our subscribers they begin to trust us more. Explore these prompts below as ways you can poll your inbox.

  1. What’s your biggest struggle today with THIS?
  2. Can you tell me about a time expectations didn’t match up with reality?
  3. Out of THESE topics, what would you like to learn more about?
  4. What content that I’ve shared have you found the most value in?
  5. If you had a magic wand, what would you fix first?
  6. Starbucks giveaway! Give away a $5 Starbucks gift card if they complete a survey.

Personal – Give insight into the person behind the email

Lastly, you can write personal emails as a way to nurture your inbox. These are emails that pull the curtain back and show more of the person behind the emails.

Share personal stories, photos, lessons you have learned, and more about your business. This is a great way to make your inbox exclusive and train your subscribers to see the emails you send as YOU, not just another email.

  1. Share an embarrassing story about your journey and what lesson was learned.
  2. Share some highlights from your camera roll!
  3. Give two truths and a lie. Ask subscribers to reply with that they think the lie is.
  4. Share a personal life update and a lesson you’ve learned from it.
  5. 3 things you would have done differently at the beginning of your journey.
  6. Share how (your industry) has shaped or changed your life.
  7. Share a behind-the-scenes or out-of-office look for your subscribers.

Flodesk For Email Marketing

Email marketing is a game changer for small businesses. However before we can truly begin selling to our audience, we must first nurture them, providing value and showing who are. These 30 nurture email prompt ideas can kick-start that for you.

And if you haven’t taken the first step and signed up for an email service provider yet, I cannot recommend Flodesk enough. Flodesk is my email service provider of choice and allows me to create beautiful email campaigns and easy-to-understand workflow. Sign up and save 50% off here.

I'm Amy Schmidt

Hi there!

I'm a small business cheerleader, strategist, and course creator who loves seeing others earn income in unconventional ways. I started a cleaning business in college and have side hustled since, selling my latest part-time business for $151,000.

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I'm Amy Schmidt, your new business strategist!

I'm a small business development and sales strategist who loves seeing others earn income in unconventional ways. I started a cleaning business in college and have side hustled since, selling my latest part-time business for $151,000

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